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Helping Canadians Without a Home: in London and beyond

For 21 years the second Tuesday of February has been dedicated to Raising the Roof’s Toque Tuesday.

Early this Toque Tuesday morning – February 6, 2018 – London & St. Thomas Association of Realtors gathered for coffee and donuts, to purchase the now iconic Raising the Roof toques and to share their thoughts on homelessness. Each realtor had the opportunity express their feelings about homelessness by filling out a “selfie sign” and have their photo taken to spread the word on social media. “Sucks,” said one. “Sad,” said another and, seeking another S-word to complete the trilogy, “Solveable!”

Unity Project’s fourth year as local partner in Raising the Roof’s Toque Campaign brought even more supporters joining with thousands of volunteers from communities across the country who are eager to lend a hand to provide long-term solutions to homelessness in Canada.

Londoners Helping Canadians without a Home

Londoners purchased some 550 of the iconic Raising the Roof toques and ball caps directly from Unity Project and friends selling on our behalf including Framing & Art Centre, TD Canada Trust – Dundas/Lyle Branch, Libro Credit Union, Lovebird Flowers, Richmore’s Pizzeria, Old East Village Grocer, Urban League of London, London District Catholic Secondary School, and Western University – Faculty of Information and Media Studies Students Council.

Many thanks to these lovely Londoners who purchased 10 or more toques each for their staff, students and members: Callon Dietz, Duo Building, UNIFOR Local 27, UNIFOR Local 302, CUPE Local 101, Neighbourhood Legal Services, Sutton Group – Pawlowski & Co., Wasdell Homes, RTraction, City of London – Mayor Matt Brown, City Councillors and Staff, Urban League of London, London & St. Thomas Association of REALTORS, Dr. Tarek Loubani, Scotia Wealth Management – Van Simpson

Purchases were also made (and can still be made) online at www.raisingtheroof.org . Unity Project greatly appreciates the thoughtful messages people provided on their selfie signs and for keeping us posted on social media #toquetuesday, #rtrtoque and #wearingiscaring

In 2019 Unity Project aims to sell at least 2019 toques! Greater involvement is already promised from LSTAR.

“We are proud to support the Unity Project’s Raising the Roof Toque Campaign, as we work together to find solutions for homelessness,” said Jeff Nethercott, LSTAR President. “LSTAR Members have a passion for shelter and collaborating with our local charities gives us a tremendous opportunity to make a positive impact.”

Homelessness is one of the greatest issues currently facing Canada, where at least 235,000 people experience homelessness annually. Since 1997, Raising the Roof’s Toque Campaign has raised over $8 million to support over 200 homeless serving agencies across the country. Raising the Roof’s iconic toques sell for $15 and ball caps at $20 with 50% of all local sales supporting Raising the Roof’s local partners in some 50 or more communities across Canada.

Unity Project for Relief of Homelessness is the local partner in London, providing shelter and housing supports for over 600 individuals annually. Many thanks to Stephanie Monaghan who led the Toque Tuesday campaign this year for the first time.

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