Ambassador Event Toolkit

Thank you for choosing to support Unity Project for Relief of Homelessness!

Ambassador Events play an important role in raising awareness, strengthening community response to homelessness, and generating critical support for Unity Project's programs and services. Whether you are organizing a golf tournament, concert, auction, workplace campaign, fitness challenge, or another community initiative, your efforts help create opportunities for individuals experiencing homelessness to access support, stability, and belonging. 

Unity Project must be notified, in advance, for all fundraising initiatives held on our behalf. This is to ensure transparency and that we are aware of your initiative and for assurance that it is in keeping with Unity Project's brand and mission.

Ambassador Events are larger and/or public-facing initiatives that represent Unity Project within the community and may involve the use of our name, logo, messaging, promotional materials, or involve staff participation. Depending on your event model, all or a portion of the proceeds may be donated to Unity Project in support of our work. 

We are grateful for the time, care, creativity, and leadership it takes to organize a successful event, and we look forward to supporting your vision to help make your fundraiser a success. 

Getting Started 

This toolkit is designed to support you through the planning process and provide guidance on event development, promotion, branding, donations, and fundraising best practices. 

To begin: 

1. Review this toolkit in full to familiarize yourself with our guidelines and available supports. 
2. Complete the Ambassador Event Application included at the end of this page. 
3. Submit your completed application to Unity Project for review.

Once your event is approved, we will provide: 

• A Letter of Agreement outlining our shared understanding and event approval; 
• Unity Project's branding package, including approved logos, messaging, and promotional guidelines; 
• Any additional resources or support that have been discussed and approved for your event.

Ambassador Toolkit 

Branding & Promotion Guidelines 

To ensure clear and consistent messaging: 

• Events must use approved unaltered logos provided by Unity Project. 
• Marketing materials and media releases using Unity Project's name or logo must be approved prior to distribution. 
• Unity Project cannot provide donor or media contact lists. 
• Events should be promoted as "in support of" or "benefitting" Unity Project e.g. "Golf tournament in support of Unity Project" not "Unity Project golf tournament"

* Due to privacy concerns, we cannot arrange for current or former UP participants to speak at or attend your event 

Financial & Tax Guidelines 

Event Costs 

Event organizers are responsible for all event expenses and financial management. Event organizers may not be compensated for organizing such events and only reimbursed for actual incurred expenses.  

Proceeds 

When promoting your event, the portion of proceeds benefitting Unity Project must be clearly stated.

Please clearly identify how proceeds benefiting Unity Project will be calculated, i.e. if 100 percent of net proceeds, or if shared with other beneficiaries, or if  portion of specific fundraising activity.

Donations & Tax Receipts 

• Donations and proceeds should be submitted to Unity Project within 30-60 days of the fundraiser. 
• Proceeds can be paid by cheque, submitted online, or by e-transfer. Contact us for payment arrangements. 
• Charitable tax receipt cannot be issued for third-party event proceeds.
• Charitable tax receipts may be issued to individual contributors donating directly to Unity Project or where complete donor and gift info is provided and CRA-compliant. Please contact us in advance if you are expecting tax receipts to be issued. 
• Ticket purchases, sponsorships, auction donations, and other trades of money for goods or services related to the event are not eligible for a tax receipt.  
• Unity Project does not trade, sell, or exchange databases or lists of donor or sponsor information.  

Liability 

Event organizers are responsible for obtaining any required permits, licenses, or insurance, and to adhere to all applicable federal, provincial, or municipal regulations. 

Unity Project assumes no legal or financial responsibility for independently organized events. 

Download Fillable Ambassador Event Form*
*In order to electronically sign the form, please ensure you have Adobe reader installed. Download it here for free.

We are excited to partner with community leaders like you who are helping strengthen support for people experiencing homelessness in our community.